Mnet Plus is expanding beyond performances and broadcast programming with original series, K-beauty, lifestyle and new discovery features designed to help fans explore more of the K-pop world
In 2026, Mnet Plus is broadening its content offering beyond K-pop performances and broadcast programming to include variety shows, ASMR, talk shows, K-beauty and lifestyle content. The platform is evolving into a global destination for K-pop content, where fans can discover and enjoy a wider range of programming.
Mnet Plus, CJ ENM’s global K-pop content platform, has recorded nearly 190 million cumulative views of its content since it significantly expanded its original programming lineup in 2025. Content views in the first half of 2026 increased to approximately 2.7 times the level recorded during the same period a year earlier. This growth reflects increasing demand among global K-pop fans for content that extends beyond performance videos to variety shows featuring K-pop artists, as well as content focused on their everyday lives, personal tastes and lifestyles.
■ Expansion of Original Content Fuels Viewership Growth
Mnet Plus significantly expanded its original content lineup with the launch of “SUMBAKKOKJIL” (Hide and Seek in Korean) in 2025. Since then, cumulative in-app views of original content have reached nearly 190 million, while views in the first half of 2026 increased to approximately 2.7 times the level recorded during the same period a year earlier.
This growth reflects growing demand among K-pop fans for content beyond performances and broadcast clips, including programming that highlights artists’ personalities, group dynamics, personal interests and everyday lives. In response to these evolving viewing habits, Mnet Plus is strengthening both its content lineup and content discovery experience.
■ Strengthening the K-pop Content Lineup
Mnet Plus offers integrated streaming and on-demand access to a wide range of content, including original variety shows built around K-pop artist IP, Mnet programming, concerts, KCON and MAMA AWARDS.
Mnet Plus originals such as “SUMBAKKOKJIL” and “WANNA ONE GO: Back to Base” have resonated with global fans by showcasing the offstage personalities, chemistry and group dynamics of K-pop artists. Through formats spanning mystery, travel, survival, ASMR and talk shows, the platform continues to broaden its content offering beyond performances into a wider range of genres.
Mnet Plus will launch a range of new original content, including the confirmed second season of “SUMBAKKOKJIL.” While music and performances remain at the heart of its offering, the platform is expanding its content portfolio with programming designed to keep fans engaged longer and deepen their connection with artists.
■ Beyond K-pop: Global Music Content
Beyond K-pop, Mnet Plus is broadening its content offering to include music IP from markets around the world. Through titles such as Mnet’s “Show Me The Money 12” and “PRODUCE 101 JAPAN SHINSEKAI,” the platform is bringing diverse music content to global fans and making it easier for audiences to discover and enjoy programming from different markets, regardless of region or language.
As interest in K-pop continues to grow, its fandom is expanding beyond regional boundaries and becoming increasingly global. By bringing together broadcast programming, performances, original content and global events, Mnet Plus is further establishing itself as a global content hub where fans can continually discover K-pop and music content.
■ Bringing K-Beauty and Lifestyle to Mnet Plus
K-pop artists have emerged as cultural icons whose influence extends beyond music and performances into beauty, fashion, daily routines, personal tastes and broader lifestyle trends. Reflecting this shift, Mnet Plus is broadening its K-pop content lineup to include K-beauty and lifestyle programming.
As part of this expansion, Mnet Plus launched “YZKZ,” a new channel featuring K-pop artists’ beauty and lifestyle content across a range of formats. “YZKZ” offers short, easy-to-watch content exploring the beauty routines, daily lives and personal tastes of K-pop artists shaping global trends. Through five new formats, fans can discover more about artists’ lives offstage and the interests that shape their everyday lives.
■ Making Content Easier to Discover
Alongside the expansion of its content lineup, Mnet Plus is enhancing its content discovery experience to help fans find and enjoy the content they want more quickly and easily.
- Short-Form Feed: The redesigned Play Tab allows users to swipe vertically through a short-form feed and discover a wide range of Mnet Plus content.
- TOP 10 Rankings: Users can quickly see which videos are trending in their region, worldwide and among their fandoms on Mnet Plus.
- Interest-Based Playlists: Videos are grouped by shared interests, allowing users to seamlessly continue exploring related content.
■ Mnet Plus Outlines Its Next Steps
To respond to the evolving preferences of global K-pop fans, Mnet Plus plans to continue enhancing the user experience while expanding its original content capabilities.
“As fans’ interests continue to evolve, we are focused on offering a broader range of content while making it easier for fans to discover what they want to watch.”
“Looking ahead, we will continue to strengthen Mnet Plus as a leading global K-pop content platform by enhancing our distinctive content planning capabilities and further improving the content discovery experience.”
— Mnet Plus Representative, CJ ENM
